Sales & Marketing Manager

Greenpath Travels is a boutique travel agency based in Adelaide. We specialize in providing international air ticket sales, flexible itinerary planning, exclusive fare solutions with a focus on the Visiting Friends and Relatives (VFR) market and corporate travelers nationwide across Australia.

We are currently seeking a full-time Sales & Marketing Manager to join our team in Adelaide. In this role, you will be responsible for driving business growth, developing and implementing marketing strategies, and managing client relationships to ensure continued success and expansion of our business.

Responsibilities:

• Strategize, manage, oversee and implement Greenpath Travels’ sales and marketing policies, plans and activities, ensuring alignment with business objectives and growth targets.
• Organize, monitor, and enforce sales targets and KPIs, and implement initiatives to maximize revenue, increase customer retention, and strengthen loyalty in the international air ticketing, flexible itinerary, and exclusive fare solutions market serving VFR and corporate travelers across Australia.
• Direct and oversee sales strategies and arrangements, including setting fare and service-fee structures to optimize revenue and ensure commercial efficiency.
• Lead the creation and execution of marketing strategies that effectively promote Greenpath Travels’ services, expand market reach, and engage a diverse client base across VFR communities and corporate accounts.
• Drive strategic initiatives to enhance the company’s brand identity, build customer trust, and reinforce a strong presence in the Australian travel sector.
• Formulate and implement policies and plans for marketing and sales activities, including identifying traveler requirements and targeting new market opportunities.
• Oversee and manage the annual marketing and sales budget to achieve financial targets, including corporate sales action plans, airline co-op advertising campaigns, and promotional activities.
• Drive market research initiatives to identify emerging travel trends and strategically capitalize on opportunities to enhance service visibility, marketability, and profitability.
• Monitor industry trends and identify opportunities for system and process improvements to achieve operational and strategic goals.
• Maintain and strengthen relationships with key clients and partners to secure long-term business partnerships.
• Lead the collection, analysis, and interpretation of booking, route, and sales trends, delivering actionable insights and strategic recommendations through comprehensive reports.
• Stay current with industry developments and best practices by participating in professional development opportunities, attending travel industry conferences, and maintaining a strong professional network.

Required Qualification & Skills

• Bachelor’s degree (or higher) preferred; alternatively, 5+ years of directly relevant experience.
• 1-2+ years in a people-management role, ideally within travel, airline, or corporate travel (VFRexperience highly regarded).
• Strong leadership with the capacity to think strategically while executing details accurately.
• Demonstrated skill in scheduling, multitasking, and prioritising concurrent initiatives.
• Excellent written and verbal English; confident stakeholder engagement across customers,airlines, and corporate accounts.
• Ability to work under pressure preferred.

Salary

Annual salary range for this position is between 80,000 to $100,000 plus super. Actualremuneration to commensurate with skills and experience.