General Manager - Sales & Marketing
- Lead the development and execution of national and international sales and marketing strategies.
- Unify sales and marketing into a cohesive commercial function.
- Drive revenue planning and protect premium brand positioning.
- Shape the commercial future of a premium Australian brand going global
- Direct-to-CEO role with real scope to build something that lasts
- Built for the leader who wants to shape sales and marketing and manage it
General Manager - Sales & Marketing
Meir
This role exists because growth needs structure. We are looking for the person who builds it.
This role has been created because Meir's next phase of growth needs structure, not just effort. The business has scaled from a Melbourne garage to 40+ countries and 2,000+ retailers on the strength of its product, its brand and its founder's conviction. Now it needs a commercial leader who can turn that momentum into a repeatable, scalable system.
You will unify Sales and Marketing into a single commercial function. You will own the revenue plan, protect premium positioning and build the capability that makes growth sustainable and independent of any one person. This is a proving ground for someone who wants to shape how a global brand sells, markets and grows.
About Us
A true garage-to-global story, Meir is an Australian-owned brand that has grown from humble beginnings to a formidable presence in the global market. We specialise in premium tapware and bathroom products, backed by our lifetime guarantee and a relentless commitment to quality and design.
We Do It Better isn't just our mission statement, it's how we operate, every single day.
The Role
You build and own the commercial system that delivers it. This is what that looks like:
- Build and execute the national and international Sales and Marketing strategy aligned to Meir's 2028 vision
- Own revenue planning, forecasting and gross profit growth while protecting premium pricing integrity
- Set the strategic direction for Sales execution and ensure the team sells with confidence in Meir's value
- Protect brand positioning across every touchpoint, working closely with the CEO during the transition
- Build a measurable marketing engine with clear ROI visibility and demand aligned to growth priorities
- Develop high-performing leaders who are clear on expectations and empowered to deliver
- Build the commercial system so growth becomes sustainable beyond any one person
Who We're Looking For
You are a commercial leader who has done this before. Not managed it. Built it. You know what it takes to unify Sales and Marketing into one function and you have the scars and the results to prove it
- Senior leadership across both Sales and Marketing in a growth environment
- Track record building scalable commercial systems, not just managing teams
- Strong financial and data fluency including forecasting and ROI modelling
- Success protecting premium brand positioning while scaling revenue
- High emotional intelligence and stakeholder influence capability
And the non-negotiables - you believe in building something that lasts, not just hitting a number. You hold yourself to a higher standard. If you have done this in premium, brand-led or specification-driven environments, we value that here.
Must Have Values
These are not aspirational - they are the minimum we expect from everyone here.
Respect - Is kind and behaves with good intent. Treats others the way they want to be treated, with empathy. Listens without prejudice and remains calm.
Team Work - Contributes with positivity and optimism. Respects others' point of view, non-judging and helpful. Works towards a common goal.
Integrity - Talks about people only when they are in the room. Does what is right when no one is looking. Does what you say you are going to do.
What's on Offer
- A role with genuine scope to shape the commercial function
- A premium Australian brand with global reach across 40+ countries
- Direct report to the CEO with a seat at the leadership table
- A product backed by a lifetime guarantee - quality is real here
- Competitive executive salary package
This role was written for someone specific. If you read it and felt something shift, that is the signal. Apply now.
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