Sales & Marketing Manager
- Drive business growth and develop marketing strategies.
- Manage client relationships and oversee sales targets.
- Lead initiatives to enhance brand identity and market reach.
Greenpath Travels is a boutique travel agency based in Adelaide. We specialize in providinginternational air ticket sales, flexible itinerary planning, exclusive fare solutions with a focus on
the Visiting Friends and Relatives (VFR) market and corporate travelers nationwide acrossAustralia. We are currently seeking a full-time Sales and Marketing Manager to join our team inAdelaide. In this role, you will be responsible for driving business growth, developing andimplementing marketing strategies, and managing client relationships to ensure continued successand expansion of our business.
Responsibilities:
- Strategize, manage, oversee and implement Greenpath Travels’ sales and marketing policies,plans and activities, ensuring alignment with business objectives and growth targets.
- Organize, monitor, and enforce sales targets and KPIs, and implement initiatives to maximizerevenue, increase customer retention, and strengthen loyalty in the international air ticketing,flexible itinerary, and exclusive fare solutions market serving VFR and corporate travelers acrossAustralia.
- Direct and oversee sales strategies and arrangements, including setting fare and service-feestructures to optimize revenue and ensure commercial efficiency.
- Lead the creation and execution of marketing strategies that effectively promote GreenpathTravels’ services, expand market reach, and engage a diverse client base across VFRcommunities and corporate accounts.
- Drive strategic initiatives to enhance the company’s brand identity, build customer trust, andreinforce a strong presence in the Australian travel sector.
- Formulate and implement policies and plans for marketing and sales activities, includingidentifying traveler requirements and targeting new market opportunities.
- Oversee and manage the annual marketing and sales budget to achieve financial targets,including corporate sales action plans, airline co-op advertising campaigns, and promotionalactivities.
- Drive market research initiatives to identify emerging travel trends and strategically capitalize onopportunities to enhance service visibility, marketability, and profitability.
- Monitor industry trends and identify opportunities for system and process improvements toachieve operational and strategic goals.
- Maintain and strengthen relationships with key clients and partners to secure long-termbusiness partnerships.
- Lead the collection, analysis, and interpretation of booking, route, and sales trends, deliveringactionable insights and strategic recommendations through comprehensive reports.
- Stay current with industry developments and best practices by participating in professionaldevelopment opportunities, attending travel industry conferences, and maintaining a strongprofessional network.
Required Qualification & Skills
- Bachelor’s degree (or higher) preferred; alternatively, 5+ years of directly relevant experience.
- 1-2+ years in a people-management role, ideally within travel, airline, or corporate travel (VFRexperience highly regarded).
- Strong leadership with the capacity to think strategically while executing details accurately.
- Demonstrated skill in scheduling, multitasking, and prioritising concurrent initiatives.
- Excellent written and verbal English; confident stakeholder engagement across customers,airlines, and corporate accounts.
- Ability to work under pressure preferred.
Salary
Annual salary range for this position is between 80,000 to $100,000 plus super. Actualremuneration to commensurate with skills and experience.
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