SENIOR PAID MEDIA MANAGER | eCOMMERCE
- Lead and optimise paid digital campaigns across Meta, Google and TikTok.
- Manage substantial advertising budgets and develop data-driven growth strategies.
- Collaborate with a high-performing marketing team to drive meaningful business growth.
Location: Central Coast, NSW
Work Types: Full-time | Hybrid (4-days in office, 1-day WFH)
About the company:
One of Australia's fastest-growing health and wellness brands, dedicated to creating innovative functional food products that support beauty, gut health and overall wellbeing, searching for a Senior Paid Media Manager. The business has built a passionate community of customers through its market-leading collagen snacks, supplements and wellness products. With a strong focus on innovation, growth and consumer engagement, they continue to redefine the functional food category across Australia and beyond.
About the role:
We're looking for an experienced Senior Paid Media Manager to lead and optimise paid digital campaigns across Meta, Google and TikTok. This is a hands-on role for a commercially minded growth marketer who understands that outstanding performance comes from combining strategic campaign execution with compelling creative.
Working closely with a collaborative marketing team, you'll manage substantial advertising budgets, develop data-driven growth strategies, and continuously optimise campaign performance to maximise ROI.
What's on Offer
Opportunity to make a significant impact in a fast-growing eCommerce environment
Ownership of large-scale paid media strategies and budgets
Collaborative, high-performing marketing team
Autonomy to test, innovate and drive meaningful business growth
Career development within a growth-focused organisation
If you're passionate about performance marketing, thrive in a fast-paced eCommerce environment, and have a proven track record of delivering profitable growth, we'd love to hear from you.
Interested? Email your CV to ************************ or apply via the link for a confidential discussion in the new year.
*Only suitable candidates will be contacted in relation to their application.
Hiring Consultant: Greta Rutherford
Job Code: *******
Please note that only those applicants who fit the brief will be contacted in relation to their application.
RESPONSIBILITIES +
- Develop, execute and optimise paid media strategies across Meta, Google and TikTok
- Drive customer acquisition, revenue growth and profitability through performance marketing
- Manage significant advertising budgets and ensure efficient allocation of spend
- Build and scale full-funnel campaigns across awareness, consideration, acquisition, retention and customer lifetime value
- Analyse campaign, audience and creative performance to identify winning strategies
- Monitor and improve key metrics including ROAS, CAC, MER, conversion rates and customer lifetime value
REQUIREMENTS +
- 5+ years' experience in paid media and performance marketing, ideally within eCommerce
- Demonstrated track record of scaling high-growth consumer brands while maintaining strong commercial performance
- Strong understanding of digital analytics, attribution, conversion tracking and performance measurement
- Experience in health, beauty, wellness, FMCG or consumer products is highly desirable
- Advanced platform expertise across Meta Ads Manager, Google Ads and TikTok Ads Manager
- Strong analytical mindset with the ability to turn data into actionable insights
- Deep understanding of creative strategy and performance-driven advertising
- Excellent communication and stakeholder management skills
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