Product Marketing Manager
- Lead digital marketing initiatives for product positioning and messaging.
- Manage HubSpot and run digital campaigns across various platforms.
- Collaborate with sales, design, and engineering teams to drive product success.
A well-established Western Australian engineering and fabrication group is looking for a Product Marketing Manager to lead its digital marketing. The business designs, engineers and manufactures custom safety and maintenance solutions and a range of standard products for major mining, resources and Defense customers across Australia.
The role
You’ll own how the company’s products are positioned, launched and found online. You will:
- Develop positioning and messaging for the product brands and standard ranges
- Plan and run digital campaigns across email, LinkedIn, search and the website
- Manage HubSpot day to day, including forms, email workflows, lead scoring and reporting
- Create product pages, datasheets, case studies and launch content
- Equip the sales team with the material they need and pass on qualified leads
- Report on traffic, leads and pipeline, and adjust campaigns to improve them
About you
- Around 4–7 years in B2B product or digital marketing, ideally in manufacturing, industrial supply, mining services or engineering
- Strong hands-on HubSpot skills; certification is an advantage
- Solid knowledge of SEO, email, LinkedIn and Google Analytics
- Clear writer who can turn technical products into simple, persuasive messages
- Data-driven and keen to work closely with sales, design and engineering
Why join
- Own the digital marketing for a growing Western Australian manufacturer
- Promote products that are used by some of Australia’s biggest resource and Defense customers
- Work alongside in-house design, engineering and R&D teams
- [Add benefits and package details once confirmed]
Please note: applicants must have full, unrestricted work rights for Australia. Only candidates who meet this requirement will be considered.
To apply: click Apply or contact Kerri at Mills Recruitment on 0474 540 949 | kerri.giannouleas@millsrecruitment.com for a confidential conversation.
Salary
Competitive
Contract
Permanent / Full Time
Ref #
4083183
Kerri Giannouleas
- Email Kerri
- +61 (0) 474 540 949
Apply Now
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