Marketing Specialist

Aussizz Migration & Education Consultants (Brisbane) provides migration and education consultancy services, assisting clients with Australian visa pathways, education options and related advisory services. We are seeking a creative, analytical and results-driven Marketing Specialist to join our growing team and support the development and implementation of marketing strategies that strengthen brand awareness, expand market reach and generate qualified client enquiries.

We value our people and provide a collaborative working environment, professional development opportunities and the tools and support needed to succeed.

About the Role

We are seeking an experienced Marketing Specialist to research market opportunities, develop and implement targeted marketing strategies, coordinate promotional campaigns and evaluate marketing performance across digital and traditional channels.

The successful candidate will analyse prospective client behaviour, market trends and competitor activity to identify opportunities for promoting our migration and education consultancy services. The role will also involve developing marketing recommendations, managing campaign initiatives and ensuring consistent brand positioning across our communication channels.

Location: Brisbane CBD location

Employment Type: Full-Time

Salary: $80,000 to $90,000 + superannuation

Key Responsibilities

• Research and analyse market trends, prospective client preferences, competitor activities and demand for migration and education consultancy services to identify marketing opportunities.
• Develop and implement marketing strategies and promotional campaigns to increase brand awareness, reach target audiences and generate qualified client enquiries.
• Identify and evaluate target market segments, including prospective international students, skilled migration applicants and other relevant client groups, to support effective marketing decisions.
• Plan, coordinate and optimise digital marketing campaigns across Google Ads, Meta Ads, social media, email marketing and other relevant advertising channels.
• Analyse campaign performance, website traffic, lead generation, conversion rates and customer engagement using Google Analytics, Meta Business Suite and other marketing tools.
• Advise management on marketing opportunities, promotional strategies, advertising channels and campaign improvements based on market research and performance data.
• Develop marketing plans, campaign schedules and promotional budgets, and monitor expenditure and campaign outcomes to support cost-effective marketing activities.
• Coordinate the planning and production of marketing content, including promotional videos, graphics, blogs, social media materials and podcasts, ensuring all materials support established marketing objectives, target audiences and brand positioning.
• Analyse SEO, SEM and digital marketing performance, assess audience engagement and conversion trends, and recommend strategies to improve online visibility, campaign effectiveness and qualified client enquiries.
• Collaborate with migration consultants, education counsellors, internal teams and external service providers to ensure marketing initiatives accurately represent the business's services and maintain consistent brand messaging.
• Monitor the effectiveness of marketing strategies, prepare performance reports and recommend adjustments to improve audience reach, enquiry quality and overall marketing outcomes.
• Support brand development and promotional initiatives while ensuring marketing communications remain accurate, professional and consistent with applicable advertising and industry requirements.

Candidate Requirements

• Bachelor’s degree in marketing, Business, Communications or a closely related discipline.
• Minimum 2+ years of relevant professional experience in marketing, with demonstrated involvement in marketing strategy, digital campaigns and performance analysis.
• Strong understanding of market research, target audience analysis, competitor assessment and marketing strategy development.
• Proven experience planning and managing campaigns across Google Ads, Meta Ads, SEO, SEM, email marketing and social media platforms.
• Ability to analyse marketing data, evaluate campaign effectiveness and provide practical recommendations to improve marketing performance.
• Experience using Google Analytics, Meta Business Suite, HubSpot, Mailchimp, SEMrush or similar marketing and analytical tools.
• Strong communication, copywriting and content-planning skills, with the ability to develop effective marketing messages for different target audiences.
• Familiarity with modern creative and AI-powered marketing tools, including Canva, Adobe Express, CapCut, Figma, ChatGPT and similar platforms for developing and coordinating digital marketing content.
• Experience coordinating video content, promotional graphics, podcasts and other multimedia marketing materials.
• Strong organisational, analytical and problem-solving skills, with the ability to manage multiple marketing projects and deadlines.
• Experience in the migration, international education or professional services industry will be highly regarded.
• Only candidates currently residing in Australia with full working rights will be shortlisted.

Why Join Us

• Supportive, collaborative and professional working environment.
• Opportunity to contribute to marketing strategies and business growth initiatives.
• Exposure to a diverse range of digital marketing platforms and promotional campaigns.
• Professional development and career growth opportunities.
• Competitive remuneration based on relevant qualifications, experience and capabilities.
• Sponsorship options may be available for suitable candidates, subject to eligibility and business requirements.

How to Apply

Please submit your CV and cover letter outlining your relevant experience, marketing achievements and suitability for the position. Only shortlisted candidates will be contacted.