Digital Experience Lead - Web, Content and Member Journeys
- Lead the planning and delivery of digital content and web experiences for CPA Australia's Learning Evolution program.
- Collaborate with cross-functional teams to create user-focused digital journeys that enhance engagement and conversion.
- Drive continuous improvement through SEO, analytics, and content optimisation.
- Full-Time Fixed-Term Contract to June 2027
- Hybrid Working (2 anchor days)
About the Role
Reporting to the Digital Marketing & Product Manager, you will lead the planning and delivery of digital content and web experiences that support CPA Australia's Learning Evolution program. Working across member-facing websites, portals, dashboards and learning platforms, you'll partner with UX, marketing, technology and web publishing teams to create seamless digital journeys that improve engagement, conversion and overall user experience.
Key Responsibilities
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Lead the delivery of web content and digital experiences across CPA Australia's learning and member platforms.
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Plan, create and optimise digital journeys that are user-focused, accessible and easy to navigate.
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Partner with cross-functional teams to translate business requirements into engaging online experiences.
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Manage content priorities, stakeholder expectations and delivery milestones across multiple projects.
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Drive continuous improvement through SEO, metadata, analytics and AI search optimisation.
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Ensure all content aligns with brand, accessibility, governance and publishing standards.
About You
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Significant experience in digital content, web experience, digital product or marketing technology roles.
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Proven experience delivering content across websites, portals and digital platforms.
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Experience with Sitecore or a comparable enterprise CMS.
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Strong understanding of UX, accessibility, information architecture, SEO and content optimisation.
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Excellent stakeholder management and communication skills.
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Ability to manage competing priorities and deliver outcomes in a complex environment.
Why We Love Working at CPA Australia
At CPA Australia, we’re proud of our vibrant, values-led culture. We live by our core values: Create Opportunity, Pursue Excellence, and Achieve Together—and they shape everything we do.
Here’s what makes working here special:
- Inclusive culture – We celebrate diversity and are committed to creating a workplace where everyone feels respected, valued, and empowered to thrive.
- People-first culture – Work alongside passionate, like-minded professionals who strive to be their best.
- Hybrid flexibility – Enjoy the balance of working from home and in the office (minimum two days onsite).
- Wellbeing matters – Access health and wellbeing sessions, learning labs, and a generous reward and recognition program.
- Supportive benefits – Paid parental, volunteer, and study leave, plus the option to purchase additional leave.
- Career growth – Take advantage of learning and professional development opportunities.
- Global mindset – Be part of a truly international organisation with over 20 offices around the world.
- Incentives that reward you – Participate in our annual incentive scheme.
- Fast-paced and purpose-driven – Thrive in a dynamic environment where your work makes a difference to our members and the profession.
About Us:
CPA Australia is Australia’s leading professional accounting body and one of the largest in the world. We have more than 175,000 members in over 100 countries and regions. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes.
We are values-based organisation underpinned by the CPA Australia Way, which is our commitment to each other and a way of working. It is the foundation of our success, experienced and lived by our people, and felt by members.
How do I Apply?
Click Apply Now to submit your application for this opportunity.
To learn more about CPA Australia and other opportunities, please visit our Careers page at https://www.cpaaustralia.com.au/about-cpa-australia/work-with-us/careers
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