Marketing Manager

Busy, solo marketing role for an integrated and property development group

Your new company
An established privately owned property development and investment group is seeking a Marketing Manager to lead the planning, delivery and optimisation of marketing initiatives across residential, commercial, retail and lifestyle developments. This is a unique opportunity to join a growing organisation with a high-quality asset portfolio and a strong presence in the WA market.Reporting directly to senior leadership, you will drive brand growth, campaign performance and stakeholder engagement across multiple projects, while partnering with leading creative and digital agencies. The role also provides exposure to a premium winery and tourism asset located in the South West of WA.
Your new role
As Marketing Manager, you will take ownership of the end-to-end marketing function across a diverse property portfolio. You will develop and execute integrated marketing strategies that support project launches, sales activity, brand positioning and community engagement.
Key responsibilities include:

• Develop and implement marketing and communication strategies across multiple brands and projects.
• Manage campaign activity across digital, social, print, outdoor and radio channels.
• Lead brand development initiatives in partnership with external agencies and internal stakeholders.
• Prepare and manage marketing budgets and campaign plans.
• Oversee website, social media and digital content management.
• Create and coordinate marketing collateral, signage and promotional materials.
• Manage events, sponsorships, community partnerships and stakeholder engagement activities.
• Analyse market trends, monitor competitor activity and provide strategic insights.
• Coordinate external suppliers, agencies and consultants.
• Deliver regular reporting on campaign performance and project outcomes.

What you'll need to succeed

• Demonstrated experience in a Marketing Manager or Senior Marketing role.
• Experience within property development, real estate, asset management, construction, lifestyle, tourism or related sectors.
• Strong campaign management experience across traditional and digital channels.
• Experience managing agencies, suppliers and multiple concurrent projects.
• Excellent writing, communication and stakeholder engagement skills.
• Strong analytical and reporting capability.
• Experience with CRM, digital marketing and creative software platforms.
• Ability to work autonomously while collaborating across a broader business.

What you'll get in return

• Opportunity to lead marketing for a substantial WA-based property portfolio.
• Broad role spanning residential, commercial, retail and lifestyle assets.
• Direct access to executive leadership and key business decision-makers.
• A varied position with strategic and hands-on responsibilities.
• Long-term career growth within a successful and expanding organisation.

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. Alternatively, you can send your CV directly to Aisha.Nazar@hays.com.aufor review.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.
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