Head of Creative
- Lead and evolve the hotel’s visual identity and creative expression across campaigns, digital channels and guest touchpoints.
- Direct creative production and manage project workflows, external creative partners, budgets and stakeholder relationships.
- Bring senior creative leadership experience, a strong portfolio and proficiency in Adobe Creative Suite, ideally in a premium brand environment.
Brand Story
This boutique luxury hotel is recognised for its distinctive architecture, considered interiors and understate sophistication. The hotel offers an immersive and experiential approach to hospitality, creating a distinctive sense of place through thoughtfully curated experiences that seamlessly blend relaxed resort living with the energy and character of its urban surrounds.
Role Overview
UMENCO is currently recruiting a Head of Creative for a boutique luxury hotel, recognised for its distinctive architecture, considered interiors and understate sophistication.
The Head of Creative will lead and evolve the visual identity of one of Australia’s most distinctive luxury hospitality destinations. As the custodian of the brand’s creative expression, this role will establish and maintain a considered visual language across all channels, ensuring every creative touchpoint reflects the hotel’s refined aesthetic, contemporary sensibility and positioning. Working closely with the Director of Commercial, the Head of Creative will translate brand, marketing and commercial objectives into compelling creative concepts that strengthen brand recognition and guest connection.
Overseeing the development and execution of brand campaigns, visual storytelling, photography, videography, digital assets and design collateral, the Head of Creative will ensure a cohesive and elevated brand experience across all guest and business touchpoints. This will include directing on-property shoots and managing relationships with external agencies, photographers, videographers and creative partners.
Taking ownership of the creative pipeline across the business, the Head of Creative will oversee project planning, prioritisation and delivery, balancing competing requirements while maintaining exceptional standards of quality and consistency. Establishing clear workflows, timelines and resource allocation, the role will ensure creative initiatives are delivered efficiency and in alignment with broader organisational objectives. With a considered approach to stakeholder management, the Head of Creative will work collaboratively across departments, translating operational requirements and guest experience priorities into thoughtful and distinctive creative solutions.
This role will oversee creative budgeting, forecasting and expenditure management, developing project budgets across photography, video production, advertising, design and external supplier engagement. Monitoring expenditure against approved allocations, the Head of Creative will maintain a balance between creative ambition, commercial objectives and financial accountability. Through an understanding of campaign performance, stakeholder feedback and evolving brand opportunities, the role will continually identify ways to refine creative output, enhance brand relevance and strengthen and hotel’s market position.
The ideal talent will bring a sophisticated design sensibility, strong conceptual thinking and a proven experience to lead creative teams within a premium brand environment, ideally across luxury hospitality, fashion or lifestyle. With a background in Graphic Design, Visual Arts or a related discipline, the successful talent will offer at least 5 years experience in a senior creative capacity, and a compelling portfolio showcasing brand development, visual storytelling and multi channel execution. Proficient across Adobe Creative Suite, with experience directing photography and video production, combining creative vision with strong organisational, communication and commercial capabilities.
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