Marketing Coordinator – East Asian Markets
- Identify market opportunities in East Asian markets.
- Plan and coordinate marketing activities targeting Chinese and Japanese audiences.
- Analyse campaign performance and report findings.
About us
Vantage Consultants Brisbane Pty Ltd is an education and visa services consultancy based in Southport on the Gold Coast. Our client base has been built largely within South Asian communities, and we are now expanding our services to clients from East Asia, particularly China and Japan.
About the role
We are seeking a full-time Marketing Coordinator to identify market opportunities and to plan, coordinate and evaluate our marketing activity in East Asian markets. Chinese and Japanese audiences find and assess services through platforms that differ from mainstream Australian channels, so this role will build our presence on the platforms these communities actually use. Client consultations and casework are handled by our consultants; this role focuses on marketing strategy, campaign delivery and performance analysis.
Key responsibilities
- Research Chinese- and Japanese-speaking audiences, in Australia and in their home markets, to identify customer needs and marketing opportunities
- Monitor competitor activity and market trends, and assess how our services are positioned in these markets
- Develop and coordinate marketing plans and promotional campaigns for East Asian markets in line with business objectives
- Advise management on service positioning, pricing and the most suitable marketing channels for each market
- Plan and coordinate content and campaign delivery across Chinese platforms (e.g. Xiaohongshu/RED, WeChat, Douyin, Weibo) and Japanese platforms (e.g. LINE Official Account, Instagram, YouTube, X)
- Coordinate with designers, translators, content creators and external partners to deliver campaigns on time and within budget
- Analyse campaign performance (reach, engagement, enquiry volume and cost per enquiry) and report findings and recommendations to management
- Prepare marketing forecasts and contribute to the annual marketing plan and budget
About you
- Bachelor degree or higher in marketing, business, commerce, economics, communications or a related field
- At least 3 years’ experience in a marketing role, including planning and running digital or social media campaigns
- Professional working proficiency in Mandarin Chinese and/or Japanese (proficiency in both is highly regarded), together with excellent written and spoken English
- Hands-on knowledge of Chinese and/or Japanese social media and digital platforms
- Strong analytical skills, with the ability to turn campaign data into practical recommendations
- Well organised, able to manage several campaigns and external suppliers at once
What we offer
- Permanent, full-time position (37.5 hours per week)
- AUD 90,000 per year plus superannuation
- Based at our Southport office, Gold Coast
- The opportunity to build a new market function within an established business
How to apply
To apply, please submit your resume and a cover letter outlining your marketing experience and language skills. Only shortlisted candidates will be contacted.
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