Marketing Specialist
- Develop and implement marketing and advertising plans to promote the restaurant’s offerings.
- Coordinate the development and delivery of marketing campaigns and promotional content.
- Monitor customer behaviour and market trends to improve marketing strategies.
Company Overview
ING Asian BBQ Buffet Pty Ltd is a vibrant Melbourne dining destination renowned for its fresh, high-quality Korean BBQ and bakery offerings. Our team is dedicated to delivering exceptional dining experiences, combining innovative culinary creations with a welcoming environment. We pride ourselves on crafting both authentic Korean BBQ and freshly baked pastries, ensuring every guest enjoys an outstanding culinary journey.
We are seeking a motivated and experienced Marketing Specialist to join our team on a full-time basis.
Key Responsibilities
As a Marketing Specialist at ING Asian BBQ Buffet Pty Ltd, you will be responsible for:
- Develop and implement marketing and advertising plans to promote the restaurant’s food, dining experiences and special offers, with the aim of increasing customer engagement and sales.
- Identify target customer groups and provide recommendations to management on suitable promotional strategies, communication channels and campaign approaches for reaching local and potential customers.
- Coordinate the development and delivery of marketing campaigns, including promotional content, advertising materials, social media activities and other marketing initiatives, ensuring campaigns are completed within agreed timeframes and budgets.
- Monitor customer behaviour, preferences and responses to different menu items, promotions and dining campaigns, and use these findings to improve future marketing activities.
- Monitor changes in dining habits, consumer interests and local food and hospitality trends to identify emerging opportunities for the business.
- Conduct research into customer demand and market conditions for existing and potential food, beverage and bakery offerings, using relevant market information and statistical data to support business decisions.
- Work with management to establish and implement marketing objectives, programs and promotional activities that support the restaurant’s ongoing business development and growth.
- Undertake market research to identify opportunities to attract new customers and strengthen demand for existing and newly introduced products and services.
- Provide advice to management on marketing-related matters, including menu and product positioning, pricing promotions, advertising methods, sales promotion activities and appropriate channels for reaching customers.
- Evaluate the effectiveness of marketing campaigns and promotional activities and provide reports and recommendations to management for future improvements.
How to Apply
Please submit your resume and cover letter to: ****************
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