Marketing Director

• Senior Leadership Team role reporting to the CEO
• Founder-led, premium D2C group with international growth
• Melbourne based, permanent full time

MARKETING DIRECTOR
About Our Client
Our client is a much-loved, Australian-owned direct-to-consumer group in the baby and family lifestyle space. It was built from the ground up by its founders and is known for beautifully designed, high-quality products. The business is deeply customer-led: it listens to thousands of parents every year and uses that insight to shape everything from product development to the customer experience.
The group now spans several brands and international markets. It is expanding into new categories, with more launches planned and a clear ambition to grow further offshore.
About the Role
This is a rare opportunity to join the Senior Leadership Team as Marketing Director, reporting directly to the CEO. You will lead brand, campaign, content, creative, product marketing and offline channels across the group. You will also work in close partnership with the Head of Digital & E-commerce, who leads paid acquisition, CRM, lifecycle and CRO.
This is not a role about executing someone else's plan. Our client wants a leader who will shape the next chapter: where the brands go, what gets tested, where the investment goes and how marketing drives profitable growth.
Key Responsibilities
Leadership

• Lead and develop the marketing, brand and creative teams to deliver consistently excellent work at pace
• Set clear priorities, maintain visibility across key initiatives and lift the capability of the function

Marketing Plan & Trade Calendar

• Own the integrated group marketing plan and trade calendar across all brands
• Bring product launches, campaigns, promotions and events together into one commercially disciplined plan
• Partner with Digital & E-commerce, Finance and the SLT to track performance and adjust the plan where needed

Brand & Creative Excellence

• Own and strengthen each brand's positioning, proposition, messaging and creative expression
• Set a consistently high standard across campaigns, launches, content and product storytelling

Commercial Rigour & Growth

• Ground marketing decisions in customer insight, data and commercial logic, with clear measures of success
• Build a test-and-learn culture and robust business cases for significant investments
• Proactively identify new sources of growth across audiences, channels, partnerships and international markets

Offline Channels & Customer Experience

• Lead the strategy and performance of expos, events and activations, working closely with the Events team
• Use face-to-face customer interactions as a valuable source of insight

About You

• A senior marketing leader who has scaled a premium, high-growth consumer brand, ideally in a predominantly D2C or e-commerce model
• Exceptional brand and creative judgement, matched with strong commercial acumen
• Comfortable moving between strategy and detail, and genuinely hands-on
• A track record of building and leading high-performing teams
• Experience driving meaningful growth without relying on large budgets or agencies
• International expansion experience is highly regarded
• An owner's mindset: curious, proactive, collaborative and willing to challenge thinking constructively
• Energised by a founder-led, entrepreneurial environment and by working alongside other strong leaders

This is an opportunity to put your stamp on a brand that genuinely matters to the families who use it, and to help build something exceptional.
To apply, click "Apply Now". All applications will be treated in the strictest confidence.