Content Creator (Marketing)
- Develop and manage digital content for social media and website.
- Create and oversee marketing campaigns to enhance brand awareness.
- Analyse performance data to improve content and SEO.
Our client, Personalised Support Services, is a registered National Disability Insurance Scheme (NDIS) provider based in Dandenong, Victoria, delivering disability support and care services to individuals with varying support needs. The organisation provides a range of services, including personal care, daily living assistance, community participation, support coordination, supported independent living, short- and medium-term accommodation and complex support services.
Personalised Support Services is seeking to employ a Content Creator (Marketing) to support the development and management of the organisation's digital content and online presence. As a Content Creator (Marketing) at Personalised Support Services, you will be responsible for planning, producing and publishing content across their social media channels and website. The aim is to grow their audience, strengthen brand awareness and support enquiries and referrals for NDIS and aged care services across Melbourne. You will manage campaigns from idea to delivery, work closely with the team on creative production and use performance data to improve what they publish. You will also keep business content accurate, respectful and inclusive of the participants and families they support.
The annual salary for this position is $80,000 to $85,000 plus superannuation.
Duties include (but are not limited to):
- Creating, scheduling and publishing written, photo and video content on the organisation’s social media platforms and website, to grow audience and build brand awareness.
- Devising social media marketing campaigns in line with business growth and sales goals and overseeing each campaign from initial strategy through to final delivery.
- Leading the full creative production process for campaigns, including photography, videography, art direction, graphic design and copywriting, while keeping to agreed timelines and budgets.
- Monitoring how campaigns and digital content perform on each platform, reporting regularly with clear insights and recommending changes to overall marketing results.
- Using statistical modelling techniques to assess how different pricing approaches may affect service uptake, sales performance and profitability.
- Reviewing and analysing data from digital marketing campaigns and platforms to spot trends and recommend content revisions to improve Search Engine Optimisation (SEO) performance.
- Managing influencer and brand collaboration strategies, including onboarding and coordinating with Content Creators and partner organisations to extend reach and raise awareness of the organisation’s services.
Qualifications & skills required:
- Must hold at least a bachelor’s degree in any field.
- Should possess at least one to two (1-2) years of experience in content creation or digital marketing, with a portfolio of photo, video and written work.
- Strong copywriting skills and a warm, clear tone suited to the disability and aged care sector.
- Proficiency in design and video editing tools.
- Working knowledge of analytics and SEO tools.
- Ability to manage campaigns, budgets and deadlines across multiple projects.
- Strong communication skills for working with teams, influencers and partner organisations.
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