Digital Channel Manager - Lifebroker Full-time

Company Description

• Own and shape the digital strategy and transformation roadmap, with the ability to directly influence customer experience, business growth and innovation.
• Gain strong career development opportunities through exposure to senior stakeholders and future leadership potential within a growing digital function.
• Enjoy a broad, autonomous role spanning digital strategy, optimisation, analytics, project delivery and stakeholder management, offering significant variety and ownership.

Why join us?

Lifebroker is here to help Australians find insurance cover from leading life insurers. People come to us to compare their options, get clear information, and make a decision that protects the people they love. We’re one of Australia’s leading life insurance comparison services and part of the TAL Dai-ichi Life Australia Group. TAL is Australia’s largest life insurer, protecting over five million Australians and their families. Together, we are reimagining insurance.

We combine the agility of a specialist comparison business with the strength and stability of a global insurer. We’re driven by big ambitions and looking for leaders who care about building great teams and delivering quality customer outcomes.

Job Description

At Lifebroker, part of TAL, you'll help shape the future of how Australians access and engage with life insurance through innovative digital experiences. In this influential role, you'll drive meaningful improvements across the customer journey, helping more people find the cover they need with greater ease and confidence. By leading digital transformation and creating seamless, customer-focused experiences, you'll contribute to our purpose of helping Australians live a life filled with choices, options and freedoms, while making a measurable impact on business growth and customer outcomes.

In this role you will:

• Lead the digital channel strategy across Lifebroker and partner brands to deliver market-leading customer experiences and measurable business growth.
• Own and optimise the end-to-end digital sales funnel to improve conversion, customer satisfaction and revenue outcomes.
• Drive digital transformation initiatives and implement emerging technologies that strengthen capability and competitive advantage.
• Deliver data-led testing and optimisation programs that continuously improve website performance and customer engagement.
• Influence senior stakeholders and partners to align priorities and embed digital best practice across the business.
• Own digital channel performance, leveraging insights and analytics to inform decisions and maximise results.

Qualifications

• Hold a relevant tertiary qualification and bring at least five years’ experience managing digital channels, websites or digital products, with demonstrated growth in scope and responsibility.
• Apply strong knowledge of modern web technologies, digital platforms and marketing technology to identify opportunities, solve complex problems and optimise customer experiences.
• Partner effectively with IT and business teams to deliver complex technical implementations, platform integrations and digital solutions.
• Lead digital initiatives using agile delivery practices and tools, with experience as a product owner or in a similar strategic delivery role.
• Use digital analytics platforms such as Google Analytics or Adobe Analytics to develop actionable insights through segmentation, custom reporting, attribution and data visualisation.
• Bring hands-on experience with CMS platforms, such as Salesforce, including implementation, content strategy and governance.
• Design and deliver structured experimentation programs using A/B testing platforms and sound testing methodologies to improve conversion and customer engagement.
• Communicate clearly and influence stakeholders at all levels, translating data and insights into actionable recommendations.
• Demonstrate curiosity, adaptability and a continuous improvement mindset, embracing innovation and new ways of working to create value for customers and the business.

Additional Information

TAL is one of Australia’s leading life insurers, committed to inclusion, and supporting the career growth of our diverse workforce. We’re proud to be:

• An Inclusive Employer – Recognised as Employer of Choice for Gender Equality by the Workplace Gender Equality Agency and Bronze Tier Status within the Australian Workplace Equality Index
• Diversity Champions – Member of Diversity Council Australia, Australian Disability Network, Pride in Diversity and Champions of Change
• Reconciliation Advocates – Read our Innovate Reconciliation Action Plan.
• We welcome applications from people with diverse experiences, perspectives and backgrounds including Aboriginal and Torres Strait Islander people, caregivers, individuals living with disabilities, people from culturally diverse backgrounds and the LGBTIQ+ community.
• Need adjustments during the recruitment process? Let our team know by getting in touch with us here- we’re here to support you.

You’re always accountable for your actions. You never give up. You strive to find the best outcomes for customers and partners. And you value working together to find the best solutions for problems. 

As part of the recruitment process, there are several checks which may be conducted to demonstrate your eligibility for a role at TAL including Criminal History, Bankruptcy, Entitlement to Work, Regulatory and Reference Checks.

We will be upgrading the way you apply for jobs at TAL and therefore our job ads will be temporarily unavailable from 5pm Friday 23rd October until 9am Monday 26 October 2026.  All job application deadlines will be extended to ensure you have ample time to apply.  We look forward to seeing your application.

#LI-Hybrid 

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone’s responsibility.

If you are already a TAL employee please apply via the SmartRecruiters button in Workday and navigate to the Employee Portal. This is important to ensure that your application is recorded accurately.