Marketing Specialist

All About Media is a dynamic, full-service media and advertising agency based in Parramatta, Sydney, with over 20 years of industry experience.

We specialise in media strategy, advertising, social media, digital marketing and content production, helping brands connect with audiences through creative, results-driven campaigns.

Our team brings together strategic thinkers, creatives and digital specialists who thrive on collaboration, innovation and fresh ideas.

We're a fast-paced, growing agency that embraces new technology, AI and creative thinking. We're passionate about delivering great work for our clients and creating opportunities for talented people to grow with us.

Key Responsibilities:

·Conduct market research and analyse consumer trends to identify opportunities for existing and new products and services

·Develop and implement marketing strategies, policies, and programs to support business growth and achieve sales targets

·Evaluate market demand and customer preferences by gathering and interpreting statistical data and research findings

·Provide advice on pricing structures, product positioning, promotional activities, and distribution strategies to maximise market opportunities

·Assess pricing models using statistical analysis to determine their potential effects on revenue and profitability

·Plan and manage advertising campaigns to increase brand awareness, promote products and services, and support commercial objectives

·Advise management and clients on marketing and advertising approaches tailored to target audiences and market conditions

·Coordinate the development and delivery of advertising materials, including creative content, copywriting, media production, and advertising placements, within agreed budgets and timelines

·Develop and publish digital marketing content across websites and social media channels to support promotional objectives

·Analyse digital campaign results and website performance metrics to evaluate marketing effectiveness and identify areas for improvement

·Recommend changes to online content and digital strategies to improve search engine visibility and audience engagement

·Monitor marketing campaign outcomes, prepare performance reports, and provide recommendations to improve future marketing activities.

Skills, Knowledge & Experience Required:

· Bachelor’s degree or higher qualification

• Minimum 1 year of full-time relevant industry experience (or equivalent part-time experience)
• Strong knowledge of marketing principles, market research, advertising strategies, and promotional campaigns
• Proven ability to identify market opportunities and develop marketing strategies to support business growth and sales objectives
• Competence in market analysis, pricing strategies, campaign performance evaluation, and budget management
• Excellent communication, analytical, and content development skills across digital marketing platforms
• Understanding of consumer behaviour, market trends, and digital marketing performance metrics.

If you are interested in this role please email ***************************

Regards

Tina

All About Media Pty Ltd

ABN **************