Marketing Specialist
- Develop and implement strategic marketing initiatives to enhance brand awareness.
- Manage social media accounts and create engaging content for targeted ad campaigns.
- Conduct market research and coordinate with real estate agents to align marketing efforts.
Professionals Adelaide City is a real estate agency Adelaide, South Australia. The business provides property sales, leasing and property management services, assisting property owners, buyers, landlords and tenants with their real estate needs.
Its services include property marketing, tenant selection, lease administration, rent collection, routine inspections, maintenance coordination and financial reporting. With knowledge of the South Australian property market, the agency focuses on clear communication, personalised service and ongoing support throughout the sales and property management process.
We are seeking a Marketing Specialist to develop and implement strategic marketing initiatives that will enhance brand awareness, generate leads, and drive sales. The ideal candidate will have a strong background in digital marketing, content creation, social media management, and campaign execution.
Key Responsibilities
- Develop and execute comprehensive marketing strategies to promote listings, real estate services, and brand awareness.
- Manage social media accounts, create engaging content, and run targeted ad campaigns on platforms.
- Oversee the creation of marketing materials, including flyers, brochures, property listings, email campaigns, and promotional videos.
- Optimize and maintain the company website, ensuring SEO best practices to increase online visibility and lead generation.
- Plan and execute Google Ads, Facebook Ads, and other PPC campaigns, tracking performance and optimizing for better results.
- Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement.
- Coordinate with real estate agents and management to align marketing efforts with business goals.
- Organize and promote open houses, property showcases, and networking events to drive customer engagement.
- Monitor marketing analytics and ROI, providing reports and insights to improve future strategies.
- Stay updated on the latest real estate marketing trends and implement innovative ideas to enhance our presence in the market.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field or 5 years work experience in similar role
- Experience in digital marketing in highly regarded
- Skills:
- Strong understanding of digital marketing, SEO, and social media advertising.
- Experience with Google Ads, Facebook Ads, and email marketing platforms.
- Excellent copywriting and content creation skills for blogs, social media, and promotional materials.
- Proficiency in graphic design tools (Canva, Adobe Creative Suite, or similar) is highly regarded.
- Ability to analyse marketing data and performance metrics to optimize campaigns.
- Strong project management and organizational skills.
- Ability to work both independently and collaboratively with real estate agents and team members.
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