+60d ago
Marketing & Communication Specialist
KEY POINTS WE FOUND
- Drive the creative content plan for social media platforms.
- Produce and adapt creative for paid social campaigns.
- Track content and campaign performance to optimise results.
- Drive the creative content plan. Plan out what we're shooting and posting across TikTok, Instagram, LinkedIn and Facebook, organic and paid, matched to what actually works on each platform.
- Shoot it. Get out on location with a camera: equipment yards, auctions, events, and capture video and photography that's built for social from the start.
- Edit it. You're comfortable in Adobe Premiere Pro (Photoshop and the rest of the Adobe suite is a bonus) and you actually enjoy the edit, pacing, sound, captions, cutting for retention on short-form.
- Fuel paid campaigns. Produce and adapt creative for paid social, keeping an eye on what's converting and refreshing what isn't.
- Write emails that get opened. Put together email content and campaigns that pull people back to what we're offering, not just a link dump, but content worth clicking into.
- Own the numbers. Track content and campaign performance, find where demand is dropping off, and drive the fixes, not just report the problem.
- Bridge sales and marketing. Be the translator between what buyers need (equipment, specs, industry context) and the content and campaigns we produce.
- Be part of the room. Plan and support events, conferences and trade shows, including showing up in person, camera in hand.
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Skills
0 of 13 matchedAdaptableAdobe premiere proCampaign managementContent creationCreativeEmail marketingEvent planningPerformance trackingPhotographyPhotoshopSocial media managementTeamworkVideo editing
Richie Bros
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