PERFORMANCE MARKETING MANAGER
- Drive paid acquisition for the new marketplace business.
- Plan and optimise campaigns across paid search, paid social and programmatic.
- Collaborate with the ecommerce team to ensure media spend converts into trade results.
Make your mark as we build our marketplace future.
Brand Collective is entering an exciting new chapter as we build our marketplace capability and create a new digital retail channel for our portfolio of brands.
We're looking for a Performance Marketing Manager to drive paid acquisition for our new marketplace business, reporting to the Head of Performance Marketing. You'll plan and optimise campaigns across paid search, paid social and programmatic, working closely with the marketplace ecommerce team to make sure media spend converts into trade results from day one.
WHAT YOU'LL BE DOING
- Plan, execute and optimise paid search, paid social and programmatic campaigns for the marketplace launch and ongoing trade
- Ensure campaigns are deployed on time, within budget and consistently hit performance targets
- Partner closely with the Marketplace Ecommerce Manager to align paid activity with the trading calendar and promotions
- Collaborate with the creative team to brief, traffic and test campaign assets that drive engagement and conversion
- Report and analyse performance to ensure campaigns meet or surpass key objectives, with spend continuously optimised
- Provide insights and reporting to the marketplace team to inform customer segments, campaign effectiveness and future activity
- Balance marketplace priorities alongside other brands in a shared-service environment
- Share learnings, testing opportunities and best practice with the wider digital marketing team
ABOUT YOU
- Motivated by results and driven to not only meet but exceed goals
- Experience across paid search, paid social and programmatic, ideally in fashion, lifestyle or multi-brand retail
- Highly organised with an exceptional eye for detail
- Confident with technology and quick to master new systems and platforms
- Comfortable working in a fast-paced, evolving environment where priorities shift as the business is built
- Communicates clearly and effectively, both in writing and in conversation
- Someone who wants to help build something new, not just run what's already there
JUST SOME PERKS WE OFFER
- Pet-friendly workspace – Yes, your furry friend can join you at work!
- Generous discounts – Up to 50% off top brands like Reebok, Superdry, and Elka Collective!
- Exclusive LK Group discounts – Treat yourself to savings at Daniel’s Donuts, Hommey, Snooze & more!
- Access to sample sales – Exclusive to Brand Collective team members only.
- Leave when it matters – Paid parental leave, volunteer leave & purchased leave options.
- Novated leasing – Drive your dream car with ease.
- Loyalty rewards – We celebrate your milestones with generous service awards!
- Well-being matters – Free access to Mental Health Professionals through our Employee Assistance Program.
READY TO MAKE AN IMPACT?
Drive data-led marketing strategies that deliver measurable results, boost brand performance, and fuel growth across all digital channels
ABOUT BRAND COLLECTIVE
Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life!
At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply today to bring brands to life!
Please note: at this time, Brand Collective are not seeking recruitment agency support for this role, and will not be liable for any unsolicited candidate profiles or associated fees. We encourage applicants to apply directly to this posting if they would like to be considered for this opportunity. The advertising of this role may close earlier than the listed date, and we encourage applicants to apply early.
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