Customer & Brand Strategy Manager

• Shape and execute the ANZ customer strategy

About Our Client

Our client is a large, well-established organisation operating across Australia and New Zealand through a complex multi-channel distribution network. With a strong focus on customer engagement, brand performance and commercial growth, the business is seeking an experienced strategic leader to transform broad organisational objectives into clear, actionable plans that deliver meaningful outcomes.

This is a unique opportunity to join a respected organisation where you will influence strategic direction, partner with senior leadership and play a key role in shaping how the business engages with customers, employees and stakeholders across the region.

Job Description

Reporting into the senior leadership team, the Customer & Brand Strategy Manager will be responsible for developing and executing a customer, brand and engagement strategy across Australia and New Zealand.

Working from an established strategic vision, you will translate high-level business priorities into a clear and actionable roadmap, ensuring initiatives are effectively prioritised, coordinated and delivered. Leading a capable team of four, you will provide the structure, guidance and leadership required to drive execution while driving collaboration across multiple stakeholder groups.

This role will work closely with commercial, operational and corporate leaders to strengthen customer engagement, improve organisational alignment and leverage customer insights to support business performance.

Key Responsibilities:

• Develop and execute customer, brand and engagement strategies across ANZ
• Translate broad organisational objectives into clear action plans and measurable outcomes
• Lead, coach and develop a high-performing team of four professionals
• Drive consistency in customer engagement, communications and brand activities
• Build alignment across diverse stakeholder groups and business functions
• Collaborate with commercial leaders to support growth initiatives
• Manage agency partnerships, budgets and key strategic projects
• Utilise customer insights, analytics and market intelligence to inform decision-making
• Monitor performance and ensure successful delivery of strategic priorities
• Identify opportunities to enhance customer experience and organisational effectiveness

The Successful Applicant

You are an experienced marketing, customer engagement, brand or commercial leader with a proven track record of developing strategy and successfully executing it through teams and stakeholders.

You possess strong commercial acumen and understand how to convert broad business objectives into practical, measurable initiatives. Equally comfortable operating at both strategic and operational levels, you are an influential leader who can create alignment across complex environments and drive delivery through others.

Key Requirements:

• Demonstrated experience developing and executing customer, brand or marketing strategies
• Proven ability to translate strategic vision into actionable plans and measurable outcomes
• Strong leadership experience managing and developing high-performing teams
• Background within wholesale, retail, consumer, franchise, dealership or multi-site business environments
• Exceptional stakeholder management and influencing skills
• Strong customer-centric and commercially focused mindset
• Experience leveraging customer insights and data to improve business performance
• Ability to build alignment and drive change across diverse stakeholder groups
• Relevant tertiary qualifications in marketing, business or a related discipline

What's on Offer

• Opportunity to shape strategy across Australia and New Zealand
• High-impact leadership role with significant stakeholder exposure
• Lead an established team of four
• Influence customer engagement, brand performance and commercial outcomes
• Collaborative and supportive leadership environment
• Attractive remuneration package and benefits