Marketing Specialist
- Develop and deliver marketing strategies, campaigns and budgets to grow the consultancy’s education and migration services.
- Conduct market and competitor research, analyse campaign performance, and advise on service mix, pricing and promotion.
- Manage digital, social, events and partner marketing while ensuring materials comply with relevant Australian requirements.
Marketing Specialist – KTM Consulting Canberra Pty Ltd (trading as KTM Consulting Group Canberra), ABN **************
Location: Office 10, 7 Beissel Street, Belconnen ACT 2617
Salary: $80,000 – $88,000 per annum plus 12% superannuation
Employment type: Full-time, permanent (38 hours per week)
ABOUT US
KTM Consulting Canberra Pty Ltd, trading as KTM Consulting Group Canberra, is part of KTM Consulting Group, an education and migration consultancy that helps students and professionals plan their study and life in Australia and overseas. We offer course and institution guidance, visa assistance and scholarship support, working closely with international students, skilled professionals and our partner education providers.
As our Canberra office grows, we are looking for a motivated Marketing Specialist to build our brand, reach new markets, and turn market insight into effective campaigns.
ABOUT THE ROLE
Reporting to the Director, the Marketing Specialist will identify market opportunities and plan, coordinate and deliver the marketing, pricing and promotion of our education and migration services. You will own our marketing plan from research through to campaign delivery and reporting, across digital, social, events and partner channels, and work with education providers, external agencies and our consulting team.
This is a strategic marketing role. It does not involve student counselling, enrolment or selling courses to individual students.
KEY RESPONSIBILITIES
- Develop and implement marketing objectives, strategies, policies and programs that support business growth and market development.
- Commission and conduct market research to identify opportunities for new and existing services, including target source countries, student segments and course trends.
- Advise management on the service mix, pricing and fee packages, advertising, sales promotion and distribution channels (direct, sub-agent and education-provider partnerships).
- Analyse market, competitor and campaign data to build annual and quarterly marketing plans and budgets.
- Generate and run campaign ideas for intakes, scholarships, education expos, seminars and webinars.
- Plan and manage digital marketing, including SEO, Google Ads, Meta and other paid social, email marketing and website content.
- Manage our social media channels and track performance with analytics tools (e.g. Google Analytics, Meta Business Suite), reporting on leads, conversion and return on spend.
- Coordinate co-marketing activities with partner universities, colleges and training providers.
- Brief and manage external vendors and agencies (design, printing, advertising, events).
- Make sure all marketing material is accurate, ethical and compliant with Australian Consumer Law, the Education Services for Overseas Students (ESOS) framework and the Code of Conduct for registered migration agents.
ABOUT YOU
Essential:
- A Bachelor degree or higher in Marketing, Advertising, Business Administration, Public Relations or a closely related field.
- At least 1 year of post-qualification, full-time experience in a professional marketing role (not front-line retail or sales).
- Hands-on experience planning and running digital marketing campaigns, including SEO, paid search and social media.
- Ability to conduct market research and turn data into clear strategies and recommendations.
- Strong written and verbal communication skills in English.
- Proficiency with analytics and marketing tools (e.g. Google Analytics, Google Ads, Meta Business Suite, Canva, CRM/email platforms).
- Good organisational skills and the ability to manage several campaigns and deadlines at once.
Desirable:
- Experience in the international education, migration or professional services sector.
- Knowledge of the international student market and key source countries.
WHAT WE OFFER
- Salary of $80,000 – $88,000 per annum plus 12% superannuation, depending on skills and experience.
- A full-time (38 hours per week), permanent role in a growing education and migration consultancy.
- A supportive, multicultural team and ongoing professional development.
HOW TO APPLY
Please apply through this listing with your resume or CV.
Only shortlisted candidates will be contacted.
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