Social Media Manager
- Lead the social media and influencer marketing strategy for a well-established consumer brand.
- Manage social media activity across multiple platforms and oversee influencer partnerships.
- Drive audience engagement, brand awareness, and conversion through innovative campaigns.
Job description
Troocoo are partnering with a well-established Australian consumer brand with a strong national presence and loyal customer community.
An exciting opportunity has become available for an experienced Social Media Manager to lead the organisation's social and creator marketing function. Reporting into senior marketing leadership, you will take ownership of the social media and influencer marketing strategy, driving audience growth, engagement, brand awareness and conversion across multiple platforms.
About the Role:
- Develop and execute the social media and influencer marketing strategy aligned to brand and business objectives.
- Manage social media activity across key platforms including Instagram, TikTok, Facebook, YouTube, Pinterest and emerging channels.
- Lead influencer and creator partnerships from planning through to execution, measurement and optimisation.
- Oversee social content planning, campaign development and community engagement initiatives.
- Manage the social and influencer marketing budget, ensuring effective allocation of resources and strong return on investment.
- Drive innovative, social-first campaigns that increase audience engagement, reach and customer acquisition.
- Monitor platform trends, consumer behaviour and emerging opportunities to keep the brand at the forefront of digital engagement.
- Develop reporting frameworks and provide performance insights, recommendations and strategic direction to senior stakeholders.
- Act as an escalation point for brand reputation and social media issues when required.
- Lead, coach and develop a team, fostering collaboration, accountability and continued professional growth.
About You:
This role will suit a commercially minded marketing leader who thrives in fast-paced environments, enjoys balancing strategy with execution, and has a passion for creating engaging brand experiences across digital channels.
- Proven experience leading social media and influencer marketing functions within retail, fashion, lifestyle or consumer-focused brands.
- Demonstrated experience managing and developing high-performing marketing teams.
- Strong understanding of major social platforms and how they can be leveraged to achieve both brand and commercial objectives.
- Experience managing influencer campaigns, creator partnerships and paid social initiatives.
- Commercially minded with the ability to interpret data, identify insights and drive measurable outcomes.
- Excellent communication and stakeholder management skills with confidence engaging at executive level.
- Strong content planning, copywriting and campaign briefing capabilities.
- Highly organised with the ability to manage multiple priorities in a dynamic environment.
- Passion for digital marketing, consumer engagement and emerging social trends.
- A proactive, solutions-focused approach with a strong sense of ownership and accountability.
What's On Offer:
- Opportunity to lead and shape a high-profile social and influencer marketing function.
- Autonomy to drive strategy and make a genuine impact on business performance.
- Join a collaborative and values-driven organisation with a strong market presence.
- Work alongside passionate and high-performing marketing professionals.
- Career development opportunities within a growing business.
- Supportive leadership team that values innovation, creativity and results.
- Employee benefits and wellbeing initiatives.
- Flexible and dynamic working environment.
If you're a driven marketing leader looking to take ownership of a social and influencer function within a recognised consumer brand, we'd love to hear from you.
Ariana Tesese
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