Content Creator (Marketing)

Key Responsibilities

Content Creation

1. Capture professional photos and videos of signage projects during manufacturing and installation.
2. Create engaging short-form videos (Instagram Reels, TikTok, Facebook and YouTube Shorts).
3. Produce promotional videos showcasing completed projects and company capabilities.
4. Create project showcases.
5. Photograph finished projects for the company portfolio
6. Social Media & Marketing
7. Develop, schedule and publish content across:
   • Instagram
   • Facebook
   • LinkedIn
   • YouTube
8. Plan and maintain a monthly content calendar.
9. Write engaging captions and marketing copy.
10. Respond to online enquiries and comments where required.
11. Assist with paid advertising campaigns.

Website & SEO

1. Update website content and project portfolios.
2. Improve SEO through keyword optimisation and content updates.
3. Recommend improvements to increase website traffic and lead generation.
4. Monitor website analytics and user behaviour.

Marketing Analytics

1. Monitor digital marketing performance.
2. Analyse campaign data and recommend improvements.
3. Prepare monthly marketing reports.
4. Track social media growth, engagement and conversions.
5. Apply statistical and analytical methods to evaluate campaign performance and pricing strategies where required.

Branding

1. Ensure all marketing materials align with company branding.
2. Assist in developing brochures, flyers, presentations and promotional materials.
3. Support new product launches and company campaigns.

Qualifications

Essential

1. Bachelor in Marketing and Advertising, Digital Marketing, Communications or a related discipline.

Experience

1. Minimum 3 years’ experience in a similar Content Creator, Digital Marketing or Social Media role.
2. Experience creating content for commercial businesses.
3. Experience managing multiple social media platforms.
4. Experience using professional cameras or smartphones for content production.

Desirable

1. Experience within the construction, manufacturing or signage industry.
2. Experience working with Meta Business Suite and Google Analytics.
3. Ai Tools
4. Experience managing paid advertising campaigns.

Skills

Technical Skills

1. Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
2. Canva
3. Ai Tools
4. Microsoft Office (Word, Excel, Outlook and PowerPoint)
5. Google Workspace
6. Meta Business Suite
7. Basic photography and videography editing
8. Basic SEO knowledge
9. Website content management (WordPress preferred)

Personal Skills

1. Excellent written and verbal communication.
2. Strong organizational skills.
3. Creative thinker with attention to detail.
4. Ability to work independently.
5. Ability to manage multiple projects simultaneously.
6. Positive attitude.
7. Strong time management skills.
8. Reliable and punctual.
9. Ability to meet deadlines.

Key Performance Indicators (KPIs)

The successful candidate will be expected to:

1. Produce high-quality content consistently each week.
2. Maintain an active social media presence across all platforms.
3. Deliver marketing tasks on time.
4. Increase social media engagement and audience growth.
5. Improve website traffic and SEO performance.
6. Ensure all content aligns with company branding.
7. Produce monthly marketing performance reports.
8. Maintain an organize digital library of photos and videos.
9. Represent the company professionally at all times.
10. Build a strong online presence that generates qualified sales enquiries.