Marketing Specialist
- Develop and implement marketing campaigns across digital platforms.
- Conduct market research to identify opportunities in education and migration sectors.
- Monitor campaign performance and provide insights for improvement.
Grace International Melbourne
Melbourne, VIC
Full-time
About the Company
Grace International Group is a well-established education and migration consultancy with over 20 years of global presence. We specialise in student admissions, skills assessments, and migration services, supporting clients across multiple international markets.
About the Role
We are seeking a skilled and motivated Marketing Specialist to support the growth of our business through strategic marketing initiatives across digital platforms and international markets.
Key Responsibilities
- Plan, develop and implement advertising and marketing campaigns to promote our services including education admissions, migration pathways, and employer sponsorship programs
- Advise management on marketing strategies to effectively reach target international student and migration markets
- Coordinate and execute campaigns across multiple channels including:
- Email marketing (Mailchimp)
- Social media advertising (Meta Business Suite – Facebook & Instagram)
- Search Engine Optimisation (SEO)
- Content marketing including TikTok campaigns
- Conduct market research to identify new opportunities and analyse trends in education and migration sectors
- Create, schedule and publish engaging content across social media platforms and company website
- Monitor campaign performance and prepare reports with insights and recommendations
- Analyse digital marketing data to improve lead generation and conversion outcomes
- Work closely with internal teams including migration agents, admissions, and business development to align marketing strategies with business objectives
- Recommend improvements to website and digital content to enhance SEO performance and user engagement
Skills and Experience Required
- Demonstrated experience with:
- Mailchimp or similar email marketing tools
- Meta Business Suite (Facebook Ads Manager)
- SEO tools and strategies
- Social media content marketing (including TikTok)
- Strong analytical, communication and organisational skills
- Ability to work in a fast-paced, multicultural environment
Salary
$77,000 – $85,000 per annum + Superannuation
Location
Melbourne, VIC
How to Apply
Please submit your CV and cover letter via the application portal.
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