Marketing Manager

• Leading Australian alternative asset manager
• Permanent full time
• Hands-on role with team leadership responsibility

Our client is a fully independent alternative asset management firm, delivering investment solutions to Dealer Groups, Family Offices, Institutions and High Net Worth Individuals across Asia Pacific. 

This is a hands-on role, perfect for someone looking to step up to a Marketing Manager role. Day to day, you will develop and execute campaigns, manage digital channels, analyse performance and continuously improve the effectiveness of marketing activity across the business. 

Key Responsibilities:

• Implement integrated marketing plans aligned with the Group's business, brand and client engagement objectives;
• Support product launches, capital-raising initiatives, investor engagement and ongoing client communications;
• Monitor campaign performance and use data and insights to improve engagement, lead generation and marketing effectiveness;
• Improve the use of AI, marketing automation, digital and analytics platforms to strengthen campaign delivery and team efficiency;
• Manage internal and external specialists to deliver content across social media, websites, newsletters, presentations, brochures, videos and other investor-facing materials;
• Support investor events, conferences, exhibitions, webinars and corporate functions

Key Requirements:

• 3 + years' marketing experience within investment/funds management;
• Strong understanding of the Australian financial services market;
• Strong financial-services writing and editing skills, with the ability to interpret technical investment information and communicate it clearly to different audiences;
• Hands-on experience using marketing platforms such as Salesforce, Account Engagement, HubSpot, Marketo or similar systems;
• Working knowledge of website content management systems, SEO, SEM, Google Analytics and digital advertising platforms; AND
• Experience managing events, agencies, suppliers and project budgets is preferred.

Why This Role?

This is an opportunity to take ownership of end-to-end marketing campaigns across digital, content, communications and events, working directly with investment professionals and senior executives across a growing asset management and non-bank lending business.

For a resourceful, commercially minded marketer who is comfortable moving between strategy and execution, this role offers international exposure through global campaigns and multi-office stakeholders, a collaborative team environment, and the chance to make a visible, fast-moving contribution where ideas can be implemented quickly.

If you are interested in learning more about this position, please contact Julia Thorpe on 0412 123 543 / julia@kaizenrecruitment.com.au

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