Marketing Specialist

Our client, Auspro Group, established in 2006, is an established, professional, and accredited energy solutions provider located in Point Cook, Victoria, successfully installing energy upgrades to homes and businesses across Australia whilst protecting the planet for 16 years. They are currently seeking a Marketing Specialist to join their team.

As a Marketing Specialist, you are required to manage the growth of the business, keeping in mind the needs of customers. You will play an integral role in balancing the growth of the business while ensuring the timely, reliable and efficient provision of services to the customers, and will act as the key conduit between customer demand and company profit. You will work in co-ordination with the senior management in setting up targets and budget for promotion.

This is a full-time role with an annual salary of $80,000 to $82,000 plus superannuation and will be based at their Point Cook office.

Responsibilities include:

1. Analysing data from different channels to develop marketing strategies, plans and ideas for marketing campaigns.
2. Responsible for designing, creating, and delivering marketing policies, objectives, and programs to support the growth and expansion of company products.
3. Researching about industry related events, publications, trade shows and announcements to identify new business ideas and market promotions for the organisation.
4. Advising management on all possible potential marketing opportunities by screening market strategies, product mix, pricing and evaluating advertising/sales promotion, selling, and distribution channels.
5. Be readily available to advise and meet with marketing agents, external vendors and agencies as required.
6. Analyse marketing performance metrics and leverage insights to optimise campaigns and maximise Return on Investment (ROI).
7. Working closely with the Finance Manager in setting up marketing targets and budgeting.
8. Conducting Strengths, Weaknesses, Opportunities, and Threats(SWOT) analysis before and after the launch of the product for its successes.
9. Setting the budget and media for promotion for new and existing products.

Qualifications:

1. Must possess a Bachelor’s Degree or higher in Marketing, Business, or a related field.
2. Should have a minimum of one (1) year of experience in the marketing field.
3. Experience in social and digital marketing.
4. Proficiency in Adobe Creative Suite, Google Analytics, Facebook Ads Manager, and Google Ads.
5. Expertise in MS Word, PowerPoint, and Excel.
6. Excellent interpersonal skills and able to handle conflict and pressure.
7. Focus on service excellence and exceeding customer expectations.
8. Product knowledge and problem-solving skills.
9. Strong communication skills.
10. Flexible and adaptable.
11. Friendly and approachable.