Content Creator

Content Creator, Permanent Role, Based in Newcastle

Are you a creative storyteller who loves building relationships, creating engaging content, and getting out from behind the desk? We are partnering with a growing Australian business seeking a confident and energetic Content Creator to help elevate their brand presence across multiple social media channels.

*As this is a permanent role, you must have full working rights in Australia PR/Citizen. This role also requires you to hold an Australian Driver's licence with your own vehicle for travel*.
About You
We're looking for a naturally outgoing and commercially minded content professional who enjoys meeting new people and isn't afraid to take initiative.
You will bring:

Experience in content creation, social media, digital marketing. Strong video production and editing skills. Excellent communication and stakeholder engagement capabilities. Confidence presenting on camera and directing others during content shoots. Experience managing social media platforms and interpreting analytics data. A creative mindset with the ability to bring new ideas to the table. Strong organisational skills and the ability to manage multiple projects. A proactive and self-motivated approach to work. A passion for understanding audiences and building engaged communities. A current Australian Driving Licence and access to a vehicle, with the ability to regularly travel to client and stakeholder sites.

The Opportunity
As the face of the brand's social media presence, you'll be responsible for creating and delivering engaging content that drives audience engagement, brand awareness, and measurable business outcomes.This role offers significant creative freedom and the opportunity to shape how a growing organisation connects with its customers and industry community. You'll spend time both in the office and on the road, visiting client sites, attending industry locations, building relationships, and capturing authentic stories that resonate with target audiences.
Key Responsibilities
Develop and execute engaging social media content across multiple platforms, including LinkedIn, Instagram, Facebook and YouTube.Plan, film, edit and publish video and digital content aligned to brand objectives.Visit client and stakeholder locations to capture authentic content and customer stories.Act as a brand ambassador, confidently presenting both on and off camera.Build strong relationships with clients, customers, stakeholders and community groups.Drive online engagement through active community management and audience interaction.Monitor platform trends, emerging content formats and social media best practice.Collaborate on content planning, campaigns and publishing schedules.Analyse content performance and audience behaviour to identify opportunities for growth.Track engagement, lead generation, ROI and conversion outcomes from social media activity.Prepare regular reporting and provide recommendations for continuous improvement.Identify innovative ideas and opportunities to strengthen brand visibility and customer engagement.
Desirable Experience
Experience working within trades, industrial, manufacturing, construction or similar sectors.Knowledge of social media optimisation, content performance and audience growth strategies.Experience using content scheduling, reporting and analytics tools.Motion graphics or advanced video editingExperience with Reddit community engagement or building presence in niche subreddits.
What's On Offer?
Quarterly uncapped bonuses for achieving content KPIsInvitation to participate in a company-wide team bonus poolYour own professional development and equipment budgetMonthly team lunches and eventsSignificant creative input and ownership of content strategy.Collaborative team environment where new ideas are encouraged and valued.
If you're a people-focused content creator who loves building relationships, spotting trends, analysing results and bringing brands to life through engaging storytelling, I would love to hear from you. Katie.mcelwain@hays.com.au.

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